Sometimes, the simplest gestures carry the deepest meaning. One family recently shared a story with us that perfectly illustrates this – and reminds us all of the power of expressing love while we still can.
Last year, a woman and her siblings planned to gift their parents SEIK’s 100 Things I Love About Dad for Christmas. They bought the books, but before they could fill them in, the holidays arrived. They decided to wait for another occasion. Then summer brought devastating news: their father was diagnosed with lung cancer. After a long treatment, he returned home, and the family realised Father’s Day was approaching.
This time, they completed the book fully, taking care to write every message and memory they wanted their father to know. On the front page, a simple message: “We love you very much!” When the father read the book that evening, he was deeply moved. By the next morning, he had passed away.
The family later shared: “I’m sincerely grateful we were able to tell him everything thanks to this book. Hold your loved ones close, and don’t hesitate to tell them why you love them – the next moment may never come.”
100 Things I Love About Dad is part of SEIK’s larger 100 Things I Love About You series, designed to give people a simple, meaningful way to express what they feel – whether it’s about a parent, a partner, or a friend. These books aren’t just keepsakes; they are opportunities to make sure the people who matter most hear the words we sometimes leave unsaid.
In a world that moves quickly, this story is a gentle but urgent reminder: tell your loved ones you care today. You never know if tomorrow will be too late.


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We design and produce our products locally with the highest quality. Every item is carefully inspected and packed.
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95% of orders are dispatched the same day and delivered within 1-4 working days. Free delivery on orders over 100€.
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What would life be like without adventure?
Our journey began when we were 8th-grade students publishing a Happy Calendar. We noticed that people around us weren’t as happy as they could be. Uncertain if it was the grey, dark winter or something else, we decided to take action. We created a calendar with daily challenges like "Hug," "Smile," or "Drink milk." These simple activities bring joy every day. In our first year, we released 1,000 calendars that sold out within weeks, inspiring us to continue.
Five years later, we rebranded as SEIK Publisher and expanded our reach across the Nordics, Central Europe, and beyond. Our goal remains the same: to inspire people, offer adventure, and spread happiness. Over the years, we’ve launched more than 1,000 products in 15+ languages.
Today, we’re still a small team of young, creative individuals, constantly seeking fresh ideas to inspire you.
Unique Story, Minimalistic Design, and Practicality Make Bestsellers
Our products are bestsellers year-round—from Valentine’s Day to Back to School to Christmas. Discover our top sellers.
See allTinned Fish Socks – Surströmming (size 40-46)
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For regular customers:Happy Calendar digital 2025 (iPhone / Android / Web)
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For regular customers:Tinned Fish Socks – Riga skyline (size 40 – 46)
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For regular customers:Tinned Fish Socks – Surströmming (size 36 – 40)
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For regular customers:Happy sticky notes for better me – to-do list, daily planner, love note (300pcs)
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For regular customers:Prosecco Sparkling Wine Socks women size 35-40
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For regular customers:Socks in a tin – Gym? I heard Gin! – Gin & Tonic Socks (size 40-46)
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For regular customers:Czech Beer Socks – Pivonožky (Size 40-46)
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For regular customers:Our values
Being Happy Starts with Small Steps
A kind gesture sparks a chain reaction of good deeds worldwide.
Every Day Is an Adventure
Our mission is to inspire more adventures. We believe that simple challenges and shared joy make every day exciting.
Minimalistic & Nordic Design
We embrace the art of simplicity, drawing inspiration from minimalist Nordic design.
We’re Tracking Our Footprint
We pack efficiently, use minimal plastic, and recycle as much as possible to reduce our environmental impact.
New Inspiring Products Every Month
Discover our latest creations, crafted in collaboration with our retailers. Be the first to explore our new bestsellers.
See allDesign Mug – Cool Teacher Mug
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For regular customers:Pencil case – checkerboard (blue-white)
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For regular customers:Pencil case – checkerboard (blue-white)
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For regular customers:Design Mug – Cool Teacher Mug
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For regular customers:Pencil Case – In my smart girl era
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For regular customers:Design Mug – Cool Teacher Mug
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For regular customers:tea towel – Viru gates
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For regular customers:Design mug – cool mom club
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For regular customers:Local in Every Market
We partner with handpicked local stores across Europe
We collaborate with innovative bookstores, supermarkets, gift shops, design stores, souvenir shops, and museums. Some of our products even appear on ferries or in fish stores. Our bestselling products are available in 15 different European languages, and we work with local designers to tell the story of each region. For every region, we have a local online store, social media presence, collaborations with local influencers, and dedicated customer support. Our international team includes members from every country, ready to assist with any inquiry.
Every day, we strive to bring our vision to life, spreading happiness and adventure worldwide.
200+
shops & retailers across Europe2000+
different products15
different languages95%
same day dispatchIndependent Design, Souvenir & Gift Stores
Convenient online ordering
Marketing materials for social media
High discounts for bulk orders
Free delivery for small orders
Apply to become retailerBookstores, Supermarkets & Chain Stores
Extensive retail experience
Contact usCustom product designs & developments
Seasonal stands and displays
Attractive pricing and terms
Personal account manager
Marketplaces, Online Stores & Dropshipping
Marketing support with images & texts
XML product feed
Fast delivery directly to customers
Integrations with major portals
Apply to become retailerVisit Us Virtually & See How We Inspire Customers
Hundreds of packages are carefully packed and shipped every day. Let's take a look at how we do it in a short 1-minute video.
✓ Let's design local products with unique stories
✓ Make products that customers ask for
✓ Innovate usability and packaging to keep things practical and fun