We listen, innovate, and work for you

Our goal is to inspire happiness. Our product development begins in collaboration with our retailers. We listen to your needs, gather local stories and legends, and innovate by finding fresh ways to present stories through creative packaging and simple design. We aim to be long term partners for our retailers.

Stories from our retailers

Do good every day: how small deeds change the world

We all want to live in a world that feels kinder and more caring. Many...

8 tips to set goals & achieve them

Fact: setting and accomplishing goals isn’t easy. If it were, more people would feel fulfilled,...

A Shared Sense of Warmth: SEIK x Babushka Boutique in Ljubljana

Some collaborations just feel natural from the start. Our partnership with Babushka Boutique in Ljubljana,...

Saying the Things That Matter: A Book That Gave Them the Chance to Say ‘I Love You’ Before It Was Too Late

Sometimes, the simplest gestures carry the deepest meaning. One family recently shared a story with...

Back-to-school wishlist from a 15-year-old TikToker

Life often moves through complexity, shaped by choices, responsibilities, and moments of uncertainty. We navigate...

Travelling Light, Living Mindfully: Lessons from 11 Countries in Asia

Earlier this year, I spent more than five months travelling through 11 countries in Asia...

Discover the Charm of Málaga – Now in SEIK’s Sardine Socks in a Can!

When we first visited Málaga, we were captivated by the city’s vibrant streets, historic charm,...

How kids stay motivated & build habits – 1000+ sold in 2 weeks

“I still can’t believe that we sold so many kids Happy Calendars and had to...

Top quality and Nordic design

We design and produce our products locally with the highest quality. Every item is carefully inspected and packed.

Free and fast delivery in Europe

95 percent of orders are dispatched the same day and delivered within 1 to 4 working days. Free delivery on orders over 100 euros.

Let’s Innovate products together

We love local stories and products with a twist. Let’s collaborate to create the next bestseller.

Special discounts for retailers and stores

We offer exclusive prices and flexible payment terms for retailers and stores. Let’s grow together.

Rudolf-Gustav Hanni
Seik founder

What would life be like without adventure?

Our journey began when we were 8th grade students publishing a Happy Calendar. We noticed that people around us weren’t as happy as they could be. Uncertain if it was the grey, dark winter or something else, we decided to take action. We created a calendar with daily challenges like “”Hug,”” “”Smile,”” or “”Drink milk.”” These simple activities bring joy every day. In our first year, we released 1,000 calendars that sold out within weeks, inspiring us to continue.

Five years later, we rebranded as SEIK Publisher and expanded our reach across the Nordics, Central Europe, and beyond. Our goal remains the same: to inspire people, offer adventure, and spread happiness. Over the years, we’ve launched more than 1,000 products in 15 or more languages.

Today, we’re still a small team of young, creative individuals, constantly seeking fresh ideas to inspire you.

Why being happy matters?

Even the ancient Greek philosophers believed that happiness was life’s greatest goal. We embraced that idea and create inspiring products to guide you towards joy.

Who do we serve?

We are dedicated to making life a little happier for everyone. Every step counts, and you can help by sharing SEIK with your community.

How do we do it?

We believe in living life to the fullest, embracing adventures, and inspiring those around us. That’s why we create products that spark joy.

Unique story, minimalistic design, and practicality make bestsellers

Our products are bestsellers year round from Valentine’s Day to Back to School to Christmas. Discover our top sellers.

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Our values

Katra diena ir piedzīvojums

Mūsu misija ir iedvesmot vairāk piedzīvojumu. Mēs ticam, ka vienkārši izaicinājumi un kopīgs prieks padara katru dienu aizraujošu.

Minimalistic and Nordic design

Simplifying things is an art. We are young and innovative designers who draw love and inspiration from minimalistic Nordic design.

We’re tracking our footprint

We pack efficiently, avoid plastic, recycle as much as possible, and constantly seek new ways to reduce our impact.

We release new inspiring products every month

Discover our latest creations, crafted in collaboration with our retailers. Be the first to explore our new bestsellers.

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9.67 + VAT 24% Retails at 11.99
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14.51 + VAT 24% Retails at 17.99
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14.51 + VAT 24% Retails at 17.99
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9.67 + VAT 24% Retails at 11.99
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14.51 + VAT 24% Retails at 17.99
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Estonian gifts

tea towel – Viru gates

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We partner with handpicked local stores across Europe

Our journey began with Tegude Kalender, which was a student company. Every day was a challenge like “”Hug,”” “”Smile,”” or “”Help a neighbor.”” In our first year, we sold all 1,000 calendars and many customers ordered more. Initially, we sold in local design and book stores.

As our mission to inspire adventure grew, we expanded our horizons. We translated our products and met our first distributors outside Estonia. Our journey took us to various markets across Northern and Central Europe, sharing our vision with a wider audience.

Today, we collaborate with over 200 retailers and 3,000 locations across Europe and beyond, offering products in 15 languages. We work with innovative bookstores, design shops, souvenir stores, and museums.

Every day, we strive to bring our vision to life, spreading happiness and adventure worldwide.

200+

shops and retailers across Europe

2000+

different products

15

different languages

95%

same day dispatch

Independent design, souvenir and gift stores

Convenient online ordering
Marketing materials for social media
High discounts for bulk orders
Free delivery for small orders

bECOME A RETAILER

Bookstores, supermarkets and chain stores

Extensive retail experience
Custom product designs and developments
Seasonal stands and displays
Attractive pricing and terms
Personal account manager

CONTACT US

Marketplaces, online stores and dropshipping

Marketing support with images and texts
XML product feed
Fast delivery directly to customers
Integrations with major portals

bECOME OUR RETAILER

Visit us virtually and see how we inspire customers

Hundreds of packages are carefully packed and shipped every day. Let’s take a look at how we do it in a short 1 minute video.

We want to innovate together with you

✓ Let’s design local products with unique stories

✓ Make products that customers ask for

✓ Innovate usability and packaging to keep things practical and fun

WRITE US YOUR IDEAS